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今日のデザイン#019 "和"を感じさせるウォッカのパッケージデザイン「Samurai vodka」 | ultimagazine

今日のデザイン#019 “和”を感じさせるウォッカのパッケージデザイン「Samurai vodka」

ロシアのクリエイティブディレクターArthur Schreiberさんが発表したウォッカのボトル&パッケージのコンセプトデザインです。

「SAMURAI」と名付けられたこのウォッカ。日本刀で切られたかのようなボトルの形状が特徴的で、非常にインパクトのあるパッケージデザインです。
日本刀での試し切りで行われる「竹斬り」をモチーフにしているのか、細身のボトルに独特な形状が映えますね。

箱に施されたパターンは「日本っぽいか?」と言われるとちょっと怪しくもありますが、黒と銀にアクセントの赤が、海外から見た「日本」「日本刀」のイメージとして納得感のあるパッケージに仕上がっています。
日本酒ではなくウォッカというところが、さすがロシアですね!

1033251245086364 2

[ via Vodka SAMURAI on Behance ]
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