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今日のデザイン#012 これぞ"ブランディング"な配色設計!ナショナルジオグラフィックのWindowsアプリ『National Geographic Big Cats』 | ultimagazine

今日のデザイン#012 これぞ”ブランディング”な配色設計!ナショナルジオグラフィックのWindowsアプリ『National Geographic Big Cats』

インドのwebデザイナーSonika Agarwalさんによるナショナルジオグラフィックのwindows向けモバイルアプリのデザインです。
ナショナルジオグラフィックのブランド力を活かした配色が肝になるデザインで、ブランディングが成功していない製品で、ここまで思い切った配色設計を行うのは難しいかもしれませんが、雑誌などwebやモバイル以外のメディアで成功しているものをweb・モバイル化する場合には、ぜひ真似したいデザインです。

アプリのUIだけではなく、アプリアイコンを説明するためのホーム画面やモバイル端末の本体カラーなど、カラースキームがしっかり徹底されていて、プレゼンテーション資料という点でも非常に参考になります。

04350bdd71425f034e9a7483d16af75c

[via National Geographic Big Cats – Windows App on Behance]
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